Content Marketing services

To be a successful online business, you need Content Marketing; in fact, we believe it is a key element of any successful search marketing strategy.

Encapsulating digital marketing, social media and traditional marketing channels, great content engages your target market, informs (and influences) prospective clients in the buying cycle, and establishes loyalty to your brand.

How?

Well, customers are increasingly resistant to the direct ‘sell’; they require more (and better) information than ‘this is great – buy it now’. Buyers are taking greater control over their purchasing decisions, and want to be educated before they part with hard-earned cash.

Interesting, relevant and regularly updated content on your specific industry promotes your company as a genuine authority, and will attract more new and repeat traffic to your website, delivering more leads and more sales. And, with the internet being the first place your prospective clients use to begin their investigations, the quality of your website content has never been more important.

I haven’t got time to produce regular content!

Don’t panic; we have a brilliant in-house team of brand journalists daily researching, writing and delivering content directly to client websites via xml feed.

Our Content Marketing services are designed to attract and retain your target market, nurture those relationships and deliver more business:

10 important things to do immediately after starting a BlogSpot blog

10 things that will supercharge your blog. Immediately, after starting your blogspot blog, you require some customization, which gives it professional look and also helps it perform well on search engines.

1. Remove/Hide the Top Blogger bar. Add the Following line of code by going to Edit HTML (Expand Widget):

   #navbar-iframe{height:0px; visibility:hidden; display:none}
   body{ margin-top:0px; position:relative; top:2px}

   which should look like this after adding the code:

   ----------------------------------------------- */
   #navbar-iframe{height:0px; visibility:hidden; display:none}
   body{ margin-top:0px; position:relative; top:2px}

2. Split the Header into two columns. Although, blogger has launched many designer templates, none till date, has split header by default. So, you need to insert extra section in Header to get two column headers. Two column header helps you insert extra widget in that area. Find the following code, by going to edit HTML in your blogger control panel, leaving Expand option unticked: <b:section class='header' id='header' maxwidgets='1'showaddelement='no'>. Just after , insert the following code:
   
   

   Now Find the ]]> and add the following line of code just before it:
   #header {width:20%;display:inline-block;float:left;}
   #header-right {width:80%;display:inline-block;float:right;padding:0px;}
   #header-right .widget {margin:0;}

   
   

   After saving the template, go to add page element and insert Logo in Header Left, and description or Adsense in header right column.

   
   
3. 
   
   Change Post Title tag to write search engine friendly headlines. Blogger, by default has Blog Title, into header description. it reduces the real estate of first 150 characters, which are of so importance these days. Your important, headlines goes with blog title to all important services updates, including your posts’ Search engine description. Just go to Edit HTML, and find . Replace it with the following line of code:
   
   

   
   
   
   
   

   
   
4. 
   
   Show more posts on home page. SEO the archives. Read this/Expand the post feature also, indexes your archived pages by April, May, June… Which helps Search engines to index it in this way. To automatically get the post thumbnails on your home page, copy & paste the following code, just after the tag in your template:
   After this save the template, tick the expand widget option and find , in your template. Replace this line with the following code:
   
   

   
   
   

   
   

   
   Read This >> Now, Preview and Save the template. This will create thumbnail of posts on home page, labels and archives. This also helps search engines index your archives by months like March, April…

   
   
5. 
   
   Insert Meta tags for home page and other pages. Use of conditional tags to help the search engines, index the pages, and prevent content duplicate listings. To help search engines index your blog by proper keywords and descriptions, you should write meta tags for home page. Just copy the meta tags from below, alter it suitably and paste after in your template:
   ' DESCRIBE YOUR BLOG HERE AS YOU WANT TO APPEAR ON SEARCH PAGES ' name='description'/>
   If you want to write Description for other pages too, simply add this code:
   
   
   
6. 
   
   Bottom Page number for posts, archives and labels. Insert the code just before in your template: .showpageNum a {
   text-decoration:none;
   border: 1px solid #ccc;
   margin:0 3px;
   padding:3px;
   }
   .showpageNum a:hover {
   border: 1px solid #ccc;
   background-color:#ccc;
   }
   .showpagePoint {
   color:#333;
   text-decoration:none;
   border: 1px solid #ccc;
   background: #ccc;
   margin:0 3px;
   padding:3px;
   }
   .showpageOf {
   text-decoration:none;
   padding:3px;
   margin: 0 3px 0 0;
   }
   .showpage a {
   text-decoration:none;
   border: 1px solid #ccc;
   padding:3px;
   }
   .showpage a:hover {
   text-decoration:none;
   }
   .showpageNum a:link,.showpage a:link {
   text-decoration:none;
   color:#333;
   } Save the template, return again to Edit HTML, and leave the Expand widget unticked. Press ctrlF and find Blog1. This should take you to following line of code:
   
   
   Immediately after , add the following line of code: <script type="text/javascript"> function showpageCount(json) {
   var thisUrl = location.href;
   var htmlMap = new Array();
   var isFirstPage = thisUrl.substring(thisUrl.length-5,thisUrl.length)==".com/";
   var isLablePage = thisUrl.indexOf("/search/label/")!=-1;
   var isPage = thisUrl.indexOf("/search?updated")!=-1;
   var thisLable = isLablePage ? thisUrl.substr(thisUrl.indexOf("/search/label/")+14,thisUrl.length) : "";
   thisLable = thisLable.indexOf("?")!=-1 ? thisLable.substr(0,thisLable.indexOf("?")) : thisLable;
   var thisNum = 1;
   var postNum=1;
   var itemCount = 0;
   var fFlag = 0;
   var eFlag = 0;
   var html= '';
   var upPageHtml ='';
   var downPageHtml =''; var pageCount = 14;
   var displayPageNum = 10;
   var upPageWord = 'Previous';
   var downPageWord = 'Next';var labelHtml = '<span class="showpageNum"><a href="/search/label/'+thisLable+'?&max-results='+pageCount+'">';for(var i=0, post; post = json.feed.entry[i]; i++) {
   var timestamp = post.published.$t.substr(0,10);
   var title = post.title.$t;
   if(isLablePage){
   if(title!=''){
   if(post.category){
   for(var c=0, post_category; post_category = post.category[c]; c++) {
   if(encodeURIComponent(post_category.term)==thisLable){
   if(itemCount==0 || (itemCount % pageCount ==(pageCount-1))){
   if(thisUrl.indexOf(timestamp)!=-1 ){
   thisNum = postNum;
   }postNum++;
   htmlMap[htmlMap.length] = '/search/label/'+thisLable+'?updated-max='+timestamp+'T00%3A00%3A00%2B08%3A00&max-results='+pageCount;
   }
   }
   }
   }//end if(post.category){itemCount++;
   }}else{
   if(title!=''){
   if(itemCount==0 || (itemCount % pageCount ==(pageCount-1))){
   if(thisUrl.indexOf(timestamp)!=-1 ){
   thisNum = postNum;
   }if(title!='') postNum++;
   htmlMap[htmlMap.length] = '/search?updated-max='+timestamp+'T00%3A00%3A00%2B08%3A00&max-results='+pageCount;
   }
   }
   itemCount++;
   }
   } for(var p =0;p< htmlMap.length;p++){
   if(p>=(thisNum-displayPageNum-1) && p<(thisNum+displayPageNum)){
   if(fFlag ==0 && p == thisNum-2){
   if(thisNum==2){
   if(isLablePage){
   upPageHtml = labelHtml + upPageWord +'</a></span>';
   }else{
   upPageHtml = '<span class="showpage"><a href="/">'+ upPageWord +'</a></span>';
   }
   }else{
   upPageHtml = '<span class="showpage"><a href="'+htmlMap[p]+'">'+ upPageWord +'</a></span>';
   }fFlag++;
   }if(p==(thisNum-1)){
   html += '<span class="showpagePoint">'+thisNum+'</span>';
   }else{
   if(p==0){
   if(isLablePage){
   html = labelHtml+'1</a></span>';
   }else{
   html += '<span class="showpageNum"><a href="/">1</a></span>';
   }
   }else{
   html += '<span class="showpageNum"><a href="'+htmlMap[p]+'">'+ (p+1) +'</a></span>';
   }
   }if(eFlag ==0 && p == thisNum){
   downPageHtml = '<span class="showpage"> <a href="'+htmlMap[p]+'">'+ downPageWord +'</a></span>';
   eFlag++;
   }
   }//end if(p>=(thisNum-displayPageNum-1) && p<(thisNum+displayPageNum)){
   }//end for(var p =0;p< htmlMap.length;p++){if(thisNum>1){
   if(!isLablePage){
   html = ''+upPageHtml+' '+html +' ';
   }else{
   html = ''+upPageHtml+' '+html +' ';
   }
   }html = '<div class="showpageArea"><span style="COLOR: #000;" class="showpageOf"> Pages ('+(postNum-1)+')</span>'+html;if(thisNum<(postNum-1)){
   html += downPageHtml;}if(postNum==1) postNum++;
   html += '</div>';if(isPage || isFirstPage || isLablePage){
   var pageArea = document.getElementsByName("pageArea");
   var blogPager = document.getElementById("blog-pager");if(postNum <= 2){
   html ='';
   }for(var p =0;p< pageArea.length;p++){
   pageArea[p].innerHTML = html;
   }if(pageArea&&pageArea.length>0){
   html ='';
   }if(blogPager){
   blogPager.innerHTML = html;
   }
   }}
   </script><script src="/feeds/posts/summary?alt=json-in-script&callback=showpageCount&max-results=99999"; type="text/javascript"></script> Preview the template. This won’t show you any impact, but it’s a safety against any code error. Save it, and you would find the page numbers on home page.
   
   
7. 
   
   Style/Remove Older Post, Newer Post link Following code will add style to the below post older/newer/home link. Just go to Designer>Advanced>Add CSS, and paste this: #blog-pager-older-link, #blog-pager-newer-link, .home-link{background:#FFF0B7; padding: 5px 5px 5px 5px; } If you want to completely remove them use this code instead: #blog-pager-older-link, #blog-pager-newer-link, .home-link{background:#FFF0B7; padding: 5px 5px 5px 5px; display:none;}
   
   
8. 
   
   Remove Subscribe link below the post body. Subscribe link below the post looks ugly and should be removed. Just find the following code: in your template, delete and save. It is gone.
   
   
9. 
   
   Add Favicon: Choose a favicon, host it on web preferably in ico/png format(check favicongenerator.com), and paste the following code just before in your template:
   
   
   
   
10. 
    
    Find and configure a Blog Editor: I myself use and recommend windows live editor for windows and Blogilo for ubuntu.