Content Marketing services

To be a successful online business, you need Content Marketing; in fact, we believe it is a key element of any successful search marketing strategy.

Encapsulating digital marketing, social media and traditional marketing channels, great content engages your target market, informs (and influences) prospective clients in the buying cycle, and establishes loyalty to your brand.

How?

Well, customers are increasingly resistant to the direct ‘sell’; they require more (and better) information than ‘this is great – buy it now’. Buyers are taking greater control over their purchasing decisions, and want to be educated before they part with hard-earned cash.

Interesting, relevant and regularly updated content on your specific industry promotes your company as a genuine authority, and will attract more new and repeat traffic to your website, delivering more leads and more sales. And, with the internet being the first place your prospective clients use to begin their investigations, the quality of your website content has never been more important.

I haven’t got time to produce regular content!

Don’t panic; we have a brilliant in-house team of brand journalists daily researching, writing and delivering content directly to client websites via xml feed.

Our Content Marketing services are designed to attract and retain your target market, nurture those relationships and deliver more business:

10 important things to do immediately after starting a BlogSpot blog

10 things that will supercharge your blog. Immediately, after starting your blogspot blog, you require some customization, which gives it professional look and also helps it perform well on search engines.

1. Remove/Hide the Top Blogger bar. Add the Following line of code by going to Edit HTML (Expand Widget):

   #navbar-iframe{height:0px; visibility:hidden; display:none}
   body{ margin-top:0px; position:relative; top:2px}

   which should look like this after adding the code:

   ----------------------------------------------- */
   #navbar-iframe{height:0px; visibility:hidden; display:none}
   body{ margin-top:0px; position:relative; top:2px}

2. Split the Header into two columns. Although, blogger has launched many designer templates, none till date, has split header by default. So, you need to insert extra section in Header to get two column headers. Two column header helps you insert extra widget in that area. Find the following code, by going to edit HTML in your blogger control panel, leaving Expand option unticked: <b:section class='header' id='header' maxwidgets='1'showaddelement='no'>. Just after , insert the following code:
   
   

   Now Find the ]]> and add the following line of code just before it:
   #header {width:20%;display:inline-block;float:left;}
   #header-right {width:80%;display:inline-block;float:right;padding:0px;}
   #header-right .widget {margin:0;}

   
   

   After saving the template, go to add page element and insert Logo in Header Left, and description or Adsense in header right column.

   
   
3. 
   
   Change Post Title tag to write search engine friendly headlines. Blogger, by default has Blog Title, into header description. it reduces the real estate of first 150 characters, which are of so importance these days. Your important, headlines goes with blog title to all important services updates, including your posts’ Search engine description. Just go to Edit HTML, and find . Replace it with the following line of code:
   
   

   
   
   
   
   

   
   
4. 
   
   Show more posts on home page. SEO the archives. Read this/Expand the post feature also, indexes your archived pages by April, May, June… Which helps Search engines to index it in this way. To automatically get the post thumbnails on your home page, copy & paste the following code, just after the tag in your template:
   After this save the template, tick the expand widget option and find , in your template. Replace this line with the following code:
   
   

   
   
   

   
   

   
   Read This >> Now, Preview and Save the template. This will create thumbnail of posts on home page, labels and archives. This also helps search engines index your archives by months like March, April…

   
   
5. 
   
   Insert Meta tags for home page and other pages. Use of conditional tags to help the search engines, index the pages, and prevent content duplicate listings. To help search engines index your blog by proper keywords and descriptions, you should write meta tags for home page. Just copy the meta tags from below, alter it suitably and paste after in your template:
   ' DESCRIBE YOUR BLOG HERE AS YOU WANT TO APPEAR ON SEARCH PAGES ' name='description'/>
   If you want to write Description for other pages too, simply add this code:
   
   
   
6. 
   
   Bottom Page number for posts, archives and labels. Insert the code just before in your template: .showpageNum a {
   text-decoration:none;
   border: 1px solid #ccc;
   margin:0 3px;
   padding:3px;
   }
   .showpageNum a:hover {
   border: 1px solid #ccc;
   background-color:#ccc;
   }
   .showpagePoint {
   color:#333;
   text-decoration:none;
   border: 1px solid #ccc;
   background: #ccc;
   margin:0 3px;
   padding:3px;
   }
   .showpageOf {
   text-decoration:none;
   padding:3px;
   margin: 0 3px 0 0;
   }
   .showpage a {
   text-decoration:none;
   border: 1px solid #ccc;
   padding:3px;
   }
   .showpage a:hover {
   text-decoration:none;
   }
   .showpageNum a:link,.showpage a:link {
   text-decoration:none;
   color:#333;
   } Save the template, return again to Edit HTML, and leave the Expand widget unticked. Press ctrlF and find Blog1. This should take you to following line of code:
   
   
   Immediately after , add the following line of code: <script type="text/javascript"> function showpageCount(json) {
   var thisUrl = location.href;
   var htmlMap = new Array();
   var isFirstPage = thisUrl.substring(thisUrl.length-5,thisUrl.length)==".com/";
   var isLablePage = thisUrl.indexOf("/search/label/")!=-1;
   var isPage = thisUrl.indexOf("/search?updated")!=-1;
   var thisLable = isLablePage ? thisUrl.substr(thisUrl.indexOf("/search/label/")+14,thisUrl.length) : "";
   thisLable = thisLable.indexOf("?")!=-1 ? thisLable.substr(0,thisLable.indexOf("?")) : thisLable;
   var thisNum = 1;
   var postNum=1;
   var itemCount = 0;
   var fFlag = 0;
   var eFlag = 0;
   var html= '';
   var upPageHtml ='';
   var downPageHtml =''; var pageCount = 14;
   var displayPageNum = 10;
   var upPageWord = 'Previous';
   var downPageWord = 'Next';var labelHtml = '<span class="showpageNum"><a href="/search/label/'+thisLable+'?&max-results='+pageCount+'">';for(var i=0, post; post = json.feed.entry[i]; i++) {
   var timestamp = post.published.$t.substr(0,10);
   var title = post.title.$t;
   if(isLablePage){
   if(title!=''){
   if(post.category){
   for(var c=0, post_category; post_category = post.category[c]; c++) {
   if(encodeURIComponent(post_category.term)==thisLable){
   if(itemCount==0 || (itemCount % pageCount ==(pageCount-1))){
   if(thisUrl.indexOf(timestamp)!=-1 ){
   thisNum = postNum;
   }postNum++;
   htmlMap[htmlMap.length] = '/search/label/'+thisLable+'?updated-max='+timestamp+'T00%3A00%3A00%2B08%3A00&max-results='+pageCount;
   }
   }
   }
   }//end if(post.category){itemCount++;
   }}else{
   if(title!=''){
   if(itemCount==0 || (itemCount % pageCount ==(pageCount-1))){
   if(thisUrl.indexOf(timestamp)!=-1 ){
   thisNum = postNum;
   }if(title!='') postNum++;
   htmlMap[htmlMap.length] = '/search?updated-max='+timestamp+'T00%3A00%3A00%2B08%3A00&max-results='+pageCount;
   }
   }
   itemCount++;
   }
   } for(var p =0;p< htmlMap.length;p++){
   if(p>=(thisNum-displayPageNum-1) && p<(thisNum+displayPageNum)){
   if(fFlag ==0 && p == thisNum-2){
   if(thisNum==2){
   if(isLablePage){
   upPageHtml = labelHtml + upPageWord +'</a></span>';
   }else{
   upPageHtml = '<span class="showpage"><a href="/">'+ upPageWord +'</a></span>';
   }
   }else{
   upPageHtml = '<span class="showpage"><a href="'+htmlMap[p]+'">'+ upPageWord +'</a></span>';
   }fFlag++;
   }if(p==(thisNum-1)){
   html += '<span class="showpagePoint">'+thisNum+'</span>';
   }else{
   if(p==0){
   if(isLablePage){
   html = labelHtml+'1</a></span>';
   }else{
   html += '<span class="showpageNum"><a href="/">1</a></span>';
   }
   }else{
   html += '<span class="showpageNum"><a href="'+htmlMap[p]+'">'+ (p+1) +'</a></span>';
   }
   }if(eFlag ==0 && p == thisNum){
   downPageHtml = '<span class="showpage"> <a href="'+htmlMap[p]+'">'+ downPageWord +'</a></span>';
   eFlag++;
   }
   }//end if(p>=(thisNum-displayPageNum-1) && p<(thisNum+displayPageNum)){
   }//end for(var p =0;p< htmlMap.length;p++){if(thisNum>1){
   if(!isLablePage){
   html = ''+upPageHtml+' '+html +' ';
   }else{
   html = ''+upPageHtml+' '+html +' ';
   }
   }html = '<div class="showpageArea"><span style="COLOR: #000;" class="showpageOf"> Pages ('+(postNum-1)+')</span>'+html;if(thisNum<(postNum-1)){
   html += downPageHtml;}if(postNum==1) postNum++;
   html += '</div>';if(isPage || isFirstPage || isLablePage){
   var pageArea = document.getElementsByName("pageArea");
   var blogPager = document.getElementById("blog-pager");if(postNum <= 2){
   html ='';
   }for(var p =0;p< pageArea.length;p++){
   pageArea[p].innerHTML = html;
   }if(pageArea&&pageArea.length>0){
   html ='';
   }if(blogPager){
   blogPager.innerHTML = html;
   }
   }}
   </script><script src="/feeds/posts/summary?alt=json-in-script&callback=showpageCount&max-results=99999"; type="text/javascript"></script> Preview the template. This won’t show you any impact, but it’s a safety against any code error. Save it, and you would find the page numbers on home page.
   
   
7. 
   
   Style/Remove Older Post, Newer Post link Following code will add style to the below post older/newer/home link. Just go to Designer>Advanced>Add CSS, and paste this: #blog-pager-older-link, #blog-pager-newer-link, .home-link{background:#FFF0B7; padding: 5px 5px 5px 5px; } If you want to completely remove them use this code instead: #blog-pager-older-link, #blog-pager-newer-link, .home-link{background:#FFF0B7; padding: 5px 5px 5px 5px; display:none;}
   
   
8. 
   
   Remove Subscribe link below the post body. Subscribe link below the post looks ugly and should be removed. Just find the following code: in your template, delete and save. It is gone.
   
   
9. 
   
   Add Favicon: Choose a favicon, host it on web preferably in ico/png format(check favicongenerator.com), and paste the following code just before in your template:
   
   
   
   
10. 
    
    Find and configure a Blog Editor: I myself use and recommend windows live editor for windows and Blogilo for ubuntu.

Search Engine Robots

Automated search engine robots, sometimes called spiders or caterpillars, are the applicants for the web pages. How do they work? What are they really? Why are they important?

One might think that all echoes from indexing web pages to the search engine databases, that robots would be great and powerful beings. Wrong. Search engine robots, the basic functions like that of early browsers that can be inserted into a webpage. How early browsers, robots can not find these things. Robots do not understand frames, Flash movies, images or JavaScript. You can not enter password protected areas and can not access all the buttons you have on your site. They can be stopped, while cold slows down the indexing a dynamically generated URL to a halt and navigation JavaScript.

As search engines are spam?

Think search engine robots and automated data recovery programs, travel through the Web, find information and links.

If you have a website Search Engine Submit you submit a URL, the address is added to the robot, the queue of sites to visit on your next trip to the Web. Even if you do not find a page, many robots, your site because of links to other websites on you.
This is one reason why it is important to build the popularity of your connection and get links from other news sites to sell back.

If you check on your site, automated robots until you have a robots.txt file. This file is used to tell robots on your site are out of range. Normally, these directories with binary files or other files the robot will not be feared.

Robot collects links from each page they visit, and follow the links to other sites. So essentially before, follow the links from one page to another. All World Wide Web consists of links, the core idea is that you follow links from one place to another. In order to move the robot.

The intelligence on the pages of the online indexing engine for the engineers who used the methods to evaluate the information the search engine robots retrieve search. If placed in the databank search engine is available for researchers to access the search engine. If a user enters their search engine queries to the search, a series of quick calculations carried out to ensure that the search only good series of results to have the visitors the most appropriate answer to your question.

You can see the pages on your site for search engine robots, by visiting on server logs or the results of the log statistics of the program.
Identify robot show when they visited your site, which pages are visited and the frequency of visits. Some robots are easily by their name of the user agent, such as Google identifiable Googlebot , others are more obscure, like Inktomi slurp for . However, other robots can their records that can not be easily detected, appear, and some of them even seem that human-powered browsers.

With the identification of the individual robots and count the number of times, you can also show statistics bandwidth aggressive spam bots or access you do not want to visit your site. In the mid-section at the end of this article you will find sites that list names and IP addresses of spam search engines to help identify them.



If the search engine robot your site, search the text visible on the site visits, the contents of tags in the source code of the page (title tags, meta tags, etc.) and hyperlinks in your page. Words and links, that is the robot, search engine decides what your page is about.
There are many factors to determine what the matter and each search engine has its own algorithm to evaluate and process.
Depending on how the robot is configured via a search engine, information indexed and then delivered to the search engine database.

The information database is part of the search engine and directory ranking process. If the search engine presents its visitors the search engine query your database is scanned in the final list is displayed on the results page to give.

The updated database search engine at different times. After the search engine database, the robots continue to visit regularly to catch any change in the sides, and to ensure that information regarding the latest. The number of times you visit depends on how the search engine builds its visits, which may vary according to search engine.

Sometimes, the robot can not access, visit the Web site they visit. If your site is unavailable, or if you have large amounts of data, the robot can not reach your site. If this happens, the site indexed again by the frequency of the robot visits your site. In most cases, robots can not try on your pages later, in the hope that your site is available below.

Link Building

Link Building :

Link building is a Search Engine Optimization technique where a website owner attempts to build revelant, quality inbound links to their website with the intentions of increasing the website importance, and by this increasing ranking in the Search Engines. Its also help in build a site?s link popularity.

Link Exchange :
With millions of websites exchanging links simply to improve rankings, these links tend to be free, irrelevant, only with search engines in mind and tucked away on pages stuffed with link exchange partner links. Link exchange is a easy and right way to increase back link for our site. With the help of link exchange easily we increase the traffic on our site. Its very important, because its help to make high ranking in search engines. Mostly we are look high traffic in high ranking site. So, it is very important. Mainly we are divided Link exchange in three parts.
(1) One Way Link Exchange
(2) Two Way Link Exchange
(3) Three Way Link Exchange

SEO :
In my point of view SEO is designing, writing, coding and maintaining our web site easily. It is a good chance to appear our web page at the top of search engine queries for the selected keywords and key phrases. It is a way help to increasing the site ranking in all search engines. Each search engines has its own algorithm for listing the web site, So if we don't play by the rules we will never get listed. A well oprimised website can provide huge volumes of traffic and resulting sales leads. Our competitors that are doing well are winning business by being listed high in the search engines for relevant search phrases.

How to Implement Successful SEO
Before beginning SEO work, It is very important to should measure how our site is currently performing. It's help to understand were our strengths and weaknesses are. Ideally, we should measure the following :-

(i) Search Engine Inclusion :-
This help to know how many pages of our site are included on each major search engine index. If our site not included in the search engine index, we are not increase the site position.

(ii) Link Popularity Check :-
This help to know how many inbond links we have to our site. Inbond links in relevant sites is a crucial factor for improving search engine positioning.

(iii) Search Engine Rankings :-
An obvious one, although remember that if our Search Engine Inclusion score is zero, then we will not be ranked for any search phrase.

(iv) Unique Visitor Analysis :-
This help to know how many people are visiting our site. This is very important because it will be used as the benchmark for measuring the increased volume of visitors as our campaign progresses.

(v) Conversion Analysis :-
This help to know how many of our unique visitor are being converted to actual sales prospects. Conversion is normally measured by an action such as a form completion or online sale. If we divide Unique Visitors by Conversion this will give we the conversion rate.

(vi) Key Page Analysis :-
This help to know which pages of our site are most critical to the SEO campaign.

(vii) On-Page Factors :-
This help to know how well optimised our pages are the search engines. This includes items such as page title, keywords and description, code structure and link structure.

(viii) Off-Page Factors :-
This will show if there is anything about your website that could affect our search engine rankings, such as detecting the use of spam techniques.

Link Building Expert

If you want to improving more and more quality traffic to your website through the search engines, then you should need a small investment on your part on search engine optimization can immediately procure excellent benefits for your business. Contact Delhi Seo Team with your requirement and our consultants will guide you to better visibility on the Web.

Backlink Anchor Text Analysis

It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your wesbite.

Search Engine Spider Simulator

This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it. It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the specified webpage.