Monday, February 4, 2008

Link Building

Link Building :
Link building is a Search Engine Optimization technique where a website owner attempts to build revelant, quality inbound links to their website with the intentions of increasing the website importance, and by this increasing ranking in the Search Engines. Its also help in build a site?s link popularity.

Link Exchange :
With millions of websites exchanging links simply to improve rankings, these links tend to be free, irrelevant, only with search engines in mind and tucked away on pages stuffed with link exchange partner links. Link exchange is a easy and right way to increase back link for our site. With the help of link exchange easily we increase the traffic on our site. Its very important, because its help to make high ranking in search engines. Mostly we are look high traffic in high ranking site. So, it is very important. Mainly we are divided Link exchange in three parts.
(1) One Way Link Exchange
(2) Two Way Link Exchange
(3) Three Way Link Exchange

SEO :
In my point of view SEO is designing, writing, coding and maintaining our web site easily. It is a good chance to appear our web page at the top of search engine queries for the selected keywords and key phrases. It is a way help to increasing the site ranking in all search engines. Each search engines has its own algorithm for listing the web site, So if we don't play by the rules we will never get listed. A well oprimised website can provide huge volumes of traffic and resulting sales leads. Our competitors that are doing well are winning business by being listed high in the search engines for relevant search phrases.

How to Implement Successful SEO
Before beginning SEO work, It is very important to should measure how our site is currently performing. It's help to understand were our strengths and weaknesses are. Ideally, we should measure the following :-

(i) Search Engine Inclusion :-
This help to know how many pages of our site are included on each major search engine index. If our site not included in the search engine index, we are not increase the site position.

(ii) Link Popularity Check :-
This help to know how many inbond links we have to our site. Inbond links in relevant sites is a crucial factor for improving search engine positioning.

(iii) Search Engine Rankings :-
An obvious one, although remember that if our Search Engine Inclusion score is zero, then we will not be ranked for any search phrase.

(iv) Unique Visitor Analysis :-
This help to know how many people are visiting our site. This is very important because it will be used as the benchmark for measuring the increased volume of visitors as our campaign progresses.

(v) Conversion Analysis :-
This help to know how many of our unique visitor are being converted to actual sales prospects. Conversion is normally measured by an action such as a form completion or online sale. If we divide Unique Visitors by Conversion this will give we the conversion rate.

(vi) Key Page Analysis :-
This help to know which pages of our site are most critical to the SEO campaign.

(vii) On-Page Factors :-
This help to know how well optimised our pages are the search engines. This includes items such as page title, keywords and description, code structure and link structure.

(viii) Off-Page Factors :-
This will show if there is anything about your website that could affect our search engine rankings, such as detecting the use of spam techniques.

1 comment:

Unknown said...

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